10 Best Types of Data for Automotive Marketers

Consumers today leave clues and data across the Internet – insights into who they are, what they like, and what they are about to purchase. And like most industries today, the automotive industry is gathering and using as much of this data as they can possibly collect.

Of course, not all data is created equal. Data may be incomplete, unstructured, or just plain wrong. And to compound the problem, this data isn’t necessarily easy to collect and transform into any type of meaningful information.

Consumers produce mountains of data every day. Digging though the piles of available information to find the data that truly can make a difference often leads to a state of “analysis paralysis.” However, by utilizing a data solutions provider who has already aggregated the most useful information from the Big Data universe, you can quickly get your hands on the marketing data that really matters – the data that will have a direct impact on your bottom line.

Check out this infographic featuring the top ten types of data for automotive marketers including specialized VIN data, consumer demographics, follow the car data, and more!

So what are the best types of marketing data automotive marketers should collect to boost their competitive advantage?

To learn more about data-driven marketing strategies for dealerships and how to acquire the right marketing data on your automotive prospects, contact Relevate Auto for more information.