3 Aspects of a Positive Customer Experience for Car Dealerships

Customer experience has been and will continue to be top of mind for marketers these days. And for good reason. Positive experiences generate more revenue, brand loyalty, and repeat purchases. On the other hand, a poor experience can have extremely negative ramifications, damaging brand reputation and causing customers to quickly flock to the competition.

In fact, according to Gartner, in just a few years, 89% of businesses will compete mainly on customer experience. And by 2020, the customer will manage 85% of its relationship with an enterprise without interacting with a human. This means that the customer experience will quickly overtake price and product as the key competitive differentiator among brands.

The status quo for so long has been about marketing a great product or service at the right price, and you will have a constant flow of new customers.  Dealerships must quickly come to terms that this is no longer the case, or won’t be for much longer. Consumers demand a great experience across multiple channels, and are willing to pay more for it.

This infographic explains three aspects to a positive customer experience for dealerships:

To learn how to create experiences your customers will remember, as well as, target auto consumers on their journey to purchase, download this free Automotive Marketing solutions guide.