Tips on How to Reactivate Inactive Customers Email is cited as the most effective digital marketing channel for customer retention in the U.S., while also serving as the foundation of the marketing-to-sales funnel for the majority of B-to-B and B-to-C marketers. However, the inevitable attrition occurs for the majority of brands. Though consumers may [...]
MOBILE FRIENDLY EMAIL DESIGN GUIDELINES More email is read on Mobile than on desktop email clients. Stats say 55% of email is now opened on a mobile device. (Litmus “Email Analytics”, March 2016). Savvy marketers know they need to ensure that their email marketing is mobile friendly. So now, we’re not just worrying about overcoming [...]
EMAIL MARKETING BEST PRACTICES GUIDE Designing successful email marketing campaigns is dependent upon having a clear understanding of marketing goals, whether they are for prospecting or CRM initiatives. This helps to determine “who” to target and with “what” to offer. The following are some examples of campaign goal objectives: matched back to the deployment file) [...]
