3 Strategies to Wow Your Customers with Omnichannel Experiences
3 Strategies to Wow Your Customers with Omnichannel Experiences Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers? This is compared to a 33% customer retention [...]
Digital Advertising Strategies on the Rise for the Automotive Industry
Digital Advertising Strategies on the Rise for the Automotive Industry The US Automotive industry is in the midst of robust spending on digital advertising and marketing. In a report by eMarketer, consistent double-digit growth [...]
How to Identify and Target Imminent Purchase Intenders in the Automotive Industry
How to Identify and Target Imminent Purchase Intenders in the Automotive Industry Identifying and reaching imminent purchase intenders at the right time is crucial in the automotive market. A dealership for example may know [...]
Digital Transformation: What it is and Why It Matters
Digital Transformation: What it is and Why It Matters Digital technologies play an ever-increasing role in our daily lives. Companies must follow suit to provide consumers with the digitally-connected experiences they expect. Digital transformation [...]
Only 45% of Marketers Agree That They’re Getting Personalization Right
Only 45% of Marketers Agree That They’re Getting Personalization Right Consumer demand for more seamless experiences is driving increased adoption of personalization strategies. However, only 45% of marketers agree that they’re getting personalization right. [...]
A Look at Trends and Statistics in the Automotive Aftermarket Industry 2017
A Look at Trends and Statistics in the Automotive Aftermarket Industry 2017 The global automotive aftermarket industry is expected to reach $722.8 billion by 2020. Today’s consumers are keeping their vehicles longer and are more [...]
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