Automotive Marketing Blog

Why Personalization is a Must for the Mobile Customer Experience

Why Personalization is a Must for the Mobile Customer Experience You may have heard this statistic about the importance of the customer experience, but it is certainly worth a reminder – “By 2020, the customer experience will overtake price and product as the key brand differentiator.” In fact, 86% of buyers are already willing to [...]

By | 2017-04-13T18:20:54+00:00 July 20th, 2016|Blog|

Three Ways Mobile Technology is Changing the Auto Industry

Three Ways Mobile Technology is Changing the Auto Industry Each day consumers spend a little more than 3 hours on their smartphones – and that’s not even making calls. The innovation of mobile technology has forever changed the course of history, and generations moving forward won’t even know what life is like without a mobile [...]

By | 2017-04-13T18:20:54+00:00 July 19th, 2016|Blog|

Auto Shoppers Are In Market Longer Than Ever – 5 Ways to Target and Convert New Customers

Auto Shoppers Are In Market Longer Than Ever – 5 Ways to Target and Convert New Customers Today’s auto consumers are in-market longer than ever, with the majority of shoppers in market for 2 months or longer. These longer purchase journeys translate into more opportunities for auto brands. 80% of consumers start their search with [...]

By | 2017-04-13T18:20:54+00:00 July 18th, 2016|Blog|

DataMentors Announces Key Changes in Executive Leadership

For more information contact: Larisa Bedgood Director of Marketing [email protected] 813-960-7800 DataMentors Announces Key Changes in Executive Leadership Anders Ekman Succeeds Bob Orf as CEO, Scott Busby Named COO/CTO TAMPA, FL – July 18, 2016 - DataMentors, LLC, a leading provider of Data-as-a-Service (DaaS) and Right Time Marketing, announces key organizational changes in the company’s [...]

By | 2017-04-13T18:20:54+00:00 July 15th, 2016|News|

How to Target Consumers at Moments of Influence Across the Purchase Journey

How to Target Consumers at Moments of Influence Across the Purchase Journey Today, the relationship customers build with a company is far from linear. They research and connect with your business many times, across different devices and touchpoints.  Marketers must manage and automate engagement with consumers uniquely at every touch point, based on each individual’s [...]

By | 2017-04-13T18:20:54+00:00 July 11th, 2016|Blog|

3 Things You Can Do with an Email Address (Other than send an email)

3 Things You Can Do with an Email Address (Other than send an email) How often do you make a transaction, either for a product or for information, without an email address coming into play at least once? If you didn’t notice it before, you certainly will now. On a normal day of errands I [...]

By | 2017-04-13T18:20:54+00:00 July 8th, 2016|Blog|

Why Auto Dealers Must Embrace Digital Marketing

Why Auto Dealers Must Embrace Digital Marketing You may have heard it time and again, but if you aren’t using digital in your marketing plans, you are losing out. Simply put, traditional marketing no longer works like it used to for auto dealerships. According to research by DealerSocket, traditional advertising such as radio spots, TV [...]

By | 2017-04-13T18:20:54+00:00 July 7th, 2016|Blog|

86% of Marketers Will Own the Customer Experience by 2020 – Here’s What You Need to Know

86% of Marketers Will Own the Customer Experience by 2020 – Here’s What You Need to Know 86% of marketers say they will own the end-to-end customer experience by 2020, meaning that they will become responsible for the entire customer journey. This is according to new research by The Economist Intelligence Unit (EIU) conducted on [...]

By | 2017-04-13T18:20:54+00:00 July 6th, 2016|Blog|

DataMentors Appoints Daniel Caceres as Vice President of Data Services

For more information contact: Larisa Bedgood Director of Marketing [email protected] 813-960-7800 DataMentors Appoints Daniel Caceres as Vice President of Data Services TAMPA, FL – July 5, 2016 - DataMentors, LLC, a leading provider of Data-as-a-Service (DaaS) and Right Time Marketing, is pleased to announce the hiring of Daniel Caceres as Vice President of Data Services. “Daniel [...]

By | 2017-04-13T18:20:54+00:00 July 4th, 2016|News|

Study Shows That Car Shoppers Needs and Preferences Are Ignored in 40% of Dealership Sales

Study Shows That Car Shoppers Needs and Preferences Are Ignored in 40% of Dealership Sales As more and more vehicles tout a range of exciting features, better safety, connectivity and the next best thing in car design, manufacturers and dealers will need to compete on a different sphere – the customer experience. The customer experience [...]

By | 2017-04-13T18:20:54+00:00 June 30th, 2016|Blog|