3 Aspects of a Positive Customer Experience for Car Dealerships Customer experience has been and will continue to be top of mind for marketers these days. And for good reason. Positive experiences generate more revenue, brand loyalty, and repeat purchases. On the other hand, a poor experience can have extremely negative ramifications, damaging brand reputation [...]
What Drives the Automotive Aftermarket’s Online Shoppers E-commerce continues to be on a rapid path of growth in the automotive aftermarket industry, especially as the average age of automobiles climbs beyond its current record of 11.4 years. According to new research by UPS and comScore, 56% of online automotive parts and accessories shoppers are making [...]
How Marketers Are Responding to Connectivity and Transformation in the Automotive Industry Connectivity and digitalization are the number one key trends disrupting the automotive business in 2016. According to KPMG’s Global Executive Survey 2016, executives ranked connectivity and digitalization as the #1 key disrupter for the industry until 2025, up from the #10 spot last [...]
For more information contact: Larisa Bedgood Director of Marketing [email protected] 813-960-7800 DataMentors Launches New Website to Promote Industry Thought Leadership on Right Time Marketing Community of Marketing Influencers Across Industries Join RightTimeMarketer.com TAMPA, FL – June 13, 2016 - DataMentors, LLC, a leading provider of Data-as-a-Service (DaaS) and Right Time Marketing, today announced the [...]
Dealership Marketing Webinar: Driving Real-Time Connections with Offline and Online Data Data is being created at an exponential rate. Before 2003, 5 billion gigabytes of data about businesses and consumers was stored and accessible. Today, 23 billion gigabyes of new data is being created every day! Fortunately marketers can leverage this data in order to [...]
3 Ways the Automotive Industry Can Reach Mobile-First Consumers Choosing to ignore the mobile consumer is not an option for brands that want to thrive in the modern landscape. Mobile now represents 65% of all digital media time according to a 2016 study by comScore, so it should come as no surprise that smartphones have [...]
A Marketer’s Guide to Using Data Data is one of the most important assets in the marketing mix. Data-driven marketing delivers results in terms of customer loyalty, customer engagement and market growth. According to a report by Forbes Insights and Turn, Data Driven and Digitally Savvy: The Rise of the New Marketing Organization, “Organizations that [...]
What Does a Connected Car Driver Expect from Their Dealership? Vehicles are evolving to meet consistently increasing consumer demands for convenience, interactivity, and connectivity. In 2015, 15% of new vehicles were considered connected and by 2020 research expects that 75% of new vehicles and 22% of all cars on the road will be equipped with [...]
Let Your Data Guide Your Marketing – 5 Ways to Transform Your Business with Automotive Marketing Data Marketing data lies at the foundation of every successful marketing strategy. Data tells us who are best customers and prospects are, how to target them with the right offers and through the right channels, which messages will drive [...]
5 Tips on Successful Email Marketing for Car Dealerships Email marketing continues to be one of the most effective online marketing strategies that dealerships can conduct. In fact, nearly 75% of adults say that email is their preferred method of communication (Apogee Results). Statistics gathered from automotive dealerships nationwide show that those who use email [...]
