The Ultimate List of Marketing Statistics You Need to Know for 2016 As marketers, we all want to know the numbers. What is working, which strategies are driving conversions, and where can I get the most bang for my buck? Below is a list of 50 incredible marketing statistics that every marketer should know and live [...]
Key Insights into Understanding the 2016 Car Buyer’s Journey Car shoppers today are online before they ever step onto your dealership’s lot. And while this trend is not new news, a study commissioned by Cox Automotive through IHS Automotive confirmed that this is new normal for car shopping. Although dealerships may understand this, many have [...]
How to Grow Your Customer Base by Dealership Marketing to New Movers According to the U.S. Census Bureau, roughly 40 million people move each year, meaning the average business needs to replace about 20% of its customer base that move away in any given year. Targeting new movers who are looking to establish a new [...]
Mobile is Skyrocketing for Dealership Marketing – How to Get on Board Mobile devices are rapidly changing the way that consumers research, shop and make purchases. According to the J.D. Power 2015 New Autoshopper Study, 51% of respondents said they used a smartphone or tablet to help find the make, model, price and dealership that [...]
What is Poor Data Quality Costing You? Your data is a valuable asset. Especially in today’s world of faster consumers, your data needs to be in tip-top shape to target, engage and convert prospects. If not properly maintained, you risk any number of lost opportunities, decreased efficiency, and a negative impact to your bottom line. [...]
In the Age of Big Data, You May Still Be Missing the RIGHT Automotive Marketing Data Marketers today are furiously collecting as much data as they can. After all, data promises us new customers, higher ROI, cross-channel success, and ultimately, more revenue. But more often than not, the question marketers forget to ask is, “Am [...]
4 Ways to Personalize Your Dealership Social Media Marketing Social media marketing has become an invaluable tool in today’s modern business environment. There are few better ways to connect with your target audiences, not only in terms of numbers, but in the type of conversations. More than any other channel, social media allows brands and [...]
Women Buy 68% of New Vehicles – How is Your Dealership Marketing to Women? Women are one of the fastest growing groups of auto consumers. While marketing to both men and women is key, dealerships who look for new ways to attract and target female consumers can gain a big advantage. Here is a look [...]
3 Ways Data-Driven Marketing Drives Higher ROI At the heart of good marketing is data. And when data drives your marketing, the average return on investment (ROI) is a whopping 224%! (VB Insight) Automotive data driven marketing has become a valuable vehicle for marketers. VB Insight surveyed over 3,000 marketers and looked at tools used [...]
Why Don’t You Know That I’m Your Customer? Improving the Car Dealership Customer Experience So if your customers are 8-10 times more valuable than your prospective customers, why don’t you know that I’m your customer? Hmmm… The other day I received a credit card offer in the mail – I had been pre-approved for a [...]
