Automotive Marketing Blog

5 Must-Have Automotive Marketing Technologies to Drive New Business

5 Must-Have Automotive Marketing Technologies to Drive New Business Which marketing technologies really drive results? Vendors tell us to use this technology or that one to “increase your sales by 25% in 30 days or less.” And if you buy their technology in the next 30 minutes, you get the second solution for free. Okay, [...]

By | 2017-04-13T18:20:57+00:00 April 28th, 2016|Blog|

5 Marketing Strategies Driving the Automotive Aftermarket Industry

5 Marketing Strategies Driving the Automotive Aftermarket Industry The global automotive aftermarket industry is expected to reach $722.8 billion by 2020.  Today’s consumers are keeping their vehicles longer and are more aware of the importance of preventive maintenance and scheduled servicing to maximize the lifetime value of their vehicles. This rising demand for aftermarket parts [...]

By | 2017-04-13T18:20:59+00:00 April 28th, 2016|Blog|

Inbound Phone Leads are on the Rise for Dealerships – But 1 in 5 are Missing the Sale

Inbound Dealership Marketing Phone Leads are on the Rise – But 1 in 5 are Missing the Sale A survey recently released by CallSource revealed a massive spike in inbound phone calls to car dealerships within the last year.  With today’s consumers using their smartphones throughout the car purchase journey, many consumers prefer to pick [...]

By | 2017-04-13T18:20:59+00:00 April 26th, 2016|Blog|

The Email Marketer’s Checklist for Success

The Email Marketer’s Checklist for Success Email marketing is one of the most affordable and effective ways to consistently engage customers and prospects. For every dollar spent on email marketing, brands generate nearly $41 in sales. And the number of worldwide email users is expected to increase from 2.6 billion at present to 2.9 billion [...]

By | 2017-04-13T18:20:59+00:00 April 22nd, 2016|Blog|

3 Online Marketing Strategies for Dealerships to Attract Connected Consumers

3 Online Marketing Strategies for Dealerships to Attract Connected Consumers It’s the age old question of, “What came first, the chicken or the egg?” Except now the question is, “What came first, the connected car or the connected consumer?” Some argue that consumers are evolving as a reaction to the evolution of technology. That after [...]

By | 2017-04-13T18:21:00+00:00 April 21st, 2016|Blog|

How to Optimize Your Direct Mail Automotive Campaigns

How to Optimize Your Direct Mail Automotive Campaigns “Direct Mail is not dead!” Screams the mail-house from the mountain top. But they might just be right- especially when it comes to automotive campaigns. A Canada Post and True Impact Marketing study  found that consumers who receive offline direct mail ads were able to recall what [...]

By | 2017-04-13T18:21:00+00:00 April 19th, 2016|Blog|

An Overview of Data-Driven Marketing For Dealerships in 2016

An Overview of Data-Driven Marketing For Dealerships in 2016 Almost two-thirds of senior marketers strongly agree that data-driven marketing is crucial to success within a hyper-competitive global economy, according to a study released by Forbes Insights in association with Turn.  The right data forms the foundation for strategies such as lead generation, customer acquisition and [...]

By | 2017-04-13T18:21:00+00:00 April 18th, 2016|Blog|

Data Quality and Integration Key to the Automotive Customer Experience

Data Quality and Integration Key to the Automotive Customer Experience Customer experience has been and will continue to be top of mind for marketers these days. And for good reason. Positive experiences generate more revenue, brand loyalty, and repeat purchases. On the other hand, a poor experience can have extremely negative ramifications, damaging brand reputation [...]

By | 2017-04-13T18:21:00+00:00 April 15th, 2016|Blog|

54% of Consumers Would Buy from Dealerships Who Provide Better Experiences Compared to Lower Prices

54% of Consumers Would Buy from Dealerships Who Provide Better Experiences Compared to Lower Prices For years, the most successful automotive dealerships in town were those who offered the lowest prices. However, long gone are the days where price slashing won the deal.  Auto dealerships can no longer compete on price alone in an age [...]

By | 2017-04-13T18:21:00+00:00 April 14th, 2016|Blog|

The Power of Third-Party Automotive Marketing Data

First-party is the foundation of your marketing strategy. This is the internal data that is collected about your customers from customer-facing systems, such as websites, email, mobile applications, and other first-party channels. When a customer enters his or her contact information into a web form and clicks 'submit' that information automatically becomes a part of [...]

By | 2017-04-13T18:21:00+00:00 April 13th, 2016|Blog|