3 Steps to Win Big With Today’s Auto Consumers According to Autotrader’s recent Car Buyer of the Future study, only 17 out of 4,002 people prefer the current car-buying process. And the rest? They want some major changes. For those dealers who take the time to appeal to today’s auto consumers, the wins will quickly [...]
Your Automotive Marketing Email Has Only 3 Seconds to Capture a Reader’s Attention – 5 Tips on How to Make it Count If you are an email marketer, you have only 3 seconds to capture the attention of your audience. That’s a really short window of time. In fact, the odds aren’t even that good. [...]
Ramping Up Your Dealership Mobile Marketing Mobile is hot across all industries. Consumers use their mobile devices throughout the purchase journey for research, comparison shopping, contacting brands though social media, and calling customer service departments for more information. This holds true for the automotive industry with 48% of all searches for car dealers coming from [...]
5 Tips to Get Better Dealership Reviews Online Did you know that car shoppers are 90% more likely to visit your website and 5.3 more likely to visit your dealership if you have positive dealership reviews online? The study, conducted by DealerRater and Dataium, clearly reveals that dealer reviews have a strong impact on shopper behaviors. Industry [...]
Which Touch Points do Marketers Rate as Central to the Customer Experience? The best value for the buck is no longer the deciding factor when choosing between brands. Today we hear more and more about the customer experience (CX) and how marketers optimize the customer experience by creating the best experiences possible for their customers. [...]
4 Types of Marketing Data for Car Dealerships to Boost ROI Last year, “Big Data” was THE buzz word. And while Big Data is still buzzing about, marketers today are using the term more frequently as part of their everyday conversations, at least to some extent. It is clear that “Big Data” is no longer [...]
10 Social Media Strategies for Car Dealerships The recent Social Media Trends study by Digital Air Strike revealed that car shoppers, for the third consecutive year in a row, ranked social networks as more important than a dealer’s website when choosing which dealership to visit. The study, which was based on research findings from 2,000 car buyers [...]
For more information contact: Larisa Bedgood Director of Marketing [email protected] 813-960-7800 DataMentors Launches the DataMentors Marketing Cloud for Real-Time Customer Journey Based Marketing Automation TAMPA, FL – March 14, 2016 - DataMentors, LLC, a leading provider of Data-as-a-Service (DaaS) and Right Time Marketing, today announced the launch of the DataMentors Marketing Cloud for real-time customer [...]
Social Media is Taking Off for Automotive Dealers Social media is interwoven into our everyday lives and the opportunities for the automotive industry are bigger than ever. In 2015, many in the automotive industry viewed social marketing with mixed reviews. It was something you had to do but the question was always there: “Does this [...]
Car Shoppers Prefer the Digital Path to Purchase Today’s car shoppers are in control. With the availability of more channels on which to research, they are willing to commit the effort required to make informed purchasing decisions. However, not all sources are created equal. C+R conducted research, asking consumers about 24 different sources they use [...]
