An Introduction to Data-Driven Marketing for the Auto Industry Without a doubt, data has become the currency that fuels competitive advantage in today’s economy. The concept of data-driven marketing has become an integral strategy across a broad range of industries, and the automotive industry is certainly no exception. Consumers expect relevant messages delivered across the [...]
For more information contact: Larisa Bedgood Director of Marketing [email protected] 813-960-7800 DataMentors Names John Marenas Director of Sales for Relevate Auto TAMPA, FL – DataMentors, LLC, a leading provider of Data-as-a-Service (DaaS) and Right Time Marketing, is pleased to announce the hiring of John Marenas as Director of Sales for Relevate Auto, a business of [...]
3 Steps to Rocking Your Auto Marketing Videos Move over 60 ft. tall inflatable gorilla, there’s a new marketing tactic bringing people into dealerships: online videos. Poised to become one of the most talked about marketing trends of 2016, online video marketing isn’t just for major brands any more. Posting videos can boost engagement and [...]
10 Best Types of Data for Automotive Marketers [Infographic] Consumers today leave clues and data across the Internet – insights into who they are, what they like, and what they are about to purchase. And like most industries today, the automotive industry is gathering and using as much of this data as they can possibly [...]
3 Ways to Boost Dealership Service Center Revenue According to AutoMD, 78% of new car buyers intend to keep their vehicle for 10 years. Over those 10 years the cost of oil changes, tire rotations, minor and major fixes, and more all add up to a hefty customer lifetime value- if you can gain their [...]
3 Ways Dealers Can Use Tech to Improve Customer Experience In their November mid-year update DealerRater announced that Lexus (luxury segment) and Hyundai (mass-market segment) were in the lead for the 2016 Customer Rating Index. The final winners, chosen based on average consumer ratings posted on DealerRater, will be announced in April as the highest [...]
DataMentors Recognized in Gartner’s Critical Capabilities for Data Quality Tools Report (press release): DataMentors: Gartner’s Critical Capabilities for Data Quality Tampa, FL – January 8, 2016 - DataMentors, LLC, a leading provider of Data-as-a-Service (DaaS) and Right Time Marketing, today announced its inclusion in Gartner’s Critical Capabilities for Data Quality Tools report. DataMentors received a score [...]
How to Drive New Car Sales with Email Marketing Marketing is getting savvier, today’s consumers are more technically advanced, and digital seems to be ruling all. As more consumers turn to digital channels to look and research their next automobile, dealerships are keeping up by embracing data-driven and digital strategies. However with all these shiny [...]
DataMentors Names Michelle Taves Senior Vice President of Data Strategy and Product Management (press release: DataMentors Names Michelle Taves SVP of Data Strategy) Tampa, FL– December 21, 2015 - DataMentors, LLC, a leading provider of Data-as-a-Service (DaaS) and right-time marketing, is pleased to announce the hiring of Michelle Taves as Senior Vice President of Data Strategy [...]
5 Ways to Maximize Your Dealership’s Service Revenue Consumers head into dealerships to not only buy cars, but to service the ones they own. This is stating the obvious, but many dealerships may be losing out on potential service revenue by not giving the service department the attention it deserves. According to Wards Auto, vehicle-service [...]
