10 Types of Data Making an Impact in the Auto Industry Consumers today leave clues and data across the Internet – insights into who they are, what they like, and what they are about to purchase. And like most industries today, the automotive industry is gathering and using as much of this data as they [...]
Building Better Automotive Leads for 2016 There’s no time like the end of the year to revisit your lead generation processes – especially heading into 2016. Right now, it’s forecasted to be the highest-selling year since 2005, with 16.9 million new cars forecasted to sell. If you’ve been putting a lot of resources and effort into [...]
4 Ways to Sell to Today's Socially Savvy Car Buyer According to the CMO council, 1 in 4 car buyers talks about buying a new car on social media and 38% say they will consult social sites before they purchase a vehicle. Facebook is also hugely popular with social automotive consumers - 84% of automotive [...]
DataMentors Positioned in Gartner’s 2015 Magic Quadrant for Data Quality Tools: DataMentors Recognized for the Ninth Year in a Row (Press Release: DataMentors Positioned in Gartner’s 2015 Magic Quadrant) TAMPA, FL – November 23, 2015 – DataMentors, a leading Data-as-a-Service (DaaS) provider, announced today it has been positioned by Gartner, Inc. in the 2015 "Magic Quadrant [...]
DataMentors’ Automotive Marketing White Paper: Conquesting with Offline and Online Data on the Auto Consumer's Purchase Journey Tampa, FL– November 19, 2015 – DataMentors, a leading Data-as-a-Service (DaaS) provider, has published a new white paper titled Conquesting with Offline and Online Data on the Auto Consumer's Purchase Journey. Drawing on the industry experience of Relevate [...]
Dealerships: 4 Data-Driven Ways to Target Car Owners with Personalized Offers Nobody ever said selling cars was easy. Price negotiations, steep competition, and consumers with high expectations all make dealerships a high-risk, but high-reward, type of business. As dealerships forge ahead in the digital age when car buyers are already 57% of the way through [...]
The Future of the Automotive Industry: How will consumers buy their flying cars? Well, it’s 2015, and despite the Jetsons’ promises- I don’t have my flying car yet. I mean technically the show was set in 2062, so we at least have a few years left to hope. Flying cars or not, the automotive industry [...]
3 Proven Ways to Conquest and Close Today’s Auto Consumers For years, the auto industry has counted on loyal consumers and repeat buyers as a major portion of their business. A consumer would step onto a dealer’s lot, check out the inventory, and hopefully drive off in a shiny new vehicle. Of course, we know [...]
3 Innovative Ways to Improve Your Dealership’s Customer Experience: Can I Have a Pedicure With My Oil Change Please? Car manufacturers and dealers have historically focused on product quality and the driving experience to acquire new customers and encourage brand loyalty. However, product quality is improving dramatically and is losing value as a key brand [...]
Follow the Customer vs. Follow the Car: Two Methods for Automotive Prospecting [Infographic] In the modern auto dealership market, trends are quickly changing. Data and technology applications provide brand new ways to reach current customers and attain new ones – as well as market to consumers most likely to make a purchase today. Advancements in [...]
