Automotive Marketing Blog

American Seniors and Millennials – Two Huge Opportunities for the Auto Industry

American Seniors and Millennials – Two Huge Opportunities for the Auto Industry Today’s American seniors are healthier and have more discretionary income than ever before. Likewise, millennials are the up and coming generation with more purchasing power than any other demographic. The good news for the auto industry is that they are spending and in [...]

By | 2017-04-13T18:21:04+00:00 October 15th, 2015|Blog|

3 Ways to Acquire On-Line and In-Market Car Shoppers

3 Ways to Acquire On-Line and In-Market Car Shoppers Car shopping 20 years or so ago involved checking out ads in the local newspaper, taking a day to drive from dealer to dealer, and learning about hot deals through television advertising. Fast forward to today. Consumers shop on Amazon, read the news on-line, research and [...]

By | 2017-04-13T18:21:05+00:00 October 8th, 2015|Blog|

Four Data-Driven Ways to Attract and Retain New Car Customers

Four Data-Driven Ways to Attract and Retain New Car Customers When it comes to data, marketers across all industries are becoming technically savvier. They seek better ways to use data to improve customer experiences. They are collecting more on-line data to power digital marketing strategies. Big Data, social media data, and real-time data are part [...]

By | 2017-04-13T18:21:05+00:00 October 1st, 2015|Blog|

DataMentors Appoints Jim Kaiser as Vice President of Data Solutions

DataMentors Appoints Jim Kaiser as Vice President of Data Solutions Tampa, FL– September 30, 2015 –DataMentors, the industry’s leading provider of Data-as-a-Service (DaaS), is pleased to announce the hiring of Jim Kaiser as Vice President of Data Solutions.  In this position, Jim will lead the effort to acquire new customers and establish key alliance partnerships [...]

By | 2017-04-13T18:21:05+00:00 September 30th, 2015|News|

How Big Data is Keeping Dangerous Vehicles Off the Road [Infographic]

How Big Data is Keeping Dangerous Vehicles Off the Road [Infographic] In 2014, vehicle recalls hit a record high of almost 64 million vehicles. This number alone doubled the 2004 record of 30.8 million. Unfortunately, vehicle recalls are more prevalent than one might think. Since March 2008, there have been 8,759 satefy related recalls (which [...]

By | 2017-04-13T18:21:05+00:00 September 24th, 2015|Blog|

Three Ways Connected Cars Will Impact the Automotive Industry

Three Ways Connected Cars Will Impact the Automotive Industry Despite some recent negative press about security concerns, it’s safe to say that as the kinks are worked out Connected Cars will be the way of the automotive future. Connected Cars began as simply vehicles with in-car Wi-Fi and capabilities similar to a smart phone. Now, [...]

By | 2017-04-13T18:21:05+00:00 September 17th, 2015|Blog|

How Auto Dealers Can Use Social Media to Sell Cars [Infographic]

How Auto Dealers Can Use Social Media to Sell Cars [Infographic] According to a 2013 survey by Google, in-market shoppers are researching more than ever before buying a car. In fact, on average, car buyers research 24 touch points during the process, including search engines, OEM sites, third party sites, and more. Need less to [...]

By | 2017-04-13T18:21:05+00:00 September 10th, 2015|Blog|

A Short Guide to Digital Marketing for Auto Dealers – 4 Essential Steps for Success

A Short Guide to Digital Marketing for Auto Dealers – 4 Essential Steps for Success Today’s consumers are more modern, digitally-connected and always on-the-go. To target today’s auto shoppers, dealers must also follow suit – which means being on-line and becoming just as digitally connected. And dealers are listening. In fact, according to research by [...]

By | 2017-04-13T18:21:05+00:00 September 3rd, 2015|Blog|

Timing is Everything: How the Auto Industry Uses Life Events to Target Hot Prospects

Timing is Everything: How the Auto Industry Uses Life Events to Target Hot Prospects In automotive marketing, timing is everything. Purchasing a new car, making large repairs, or even changing auto insurance are all major decisions that consumers often don’t take lightly. Therefore, it’s imperative for auto marketers to use actionable insights into the consumer’s [...]

By | 2017-04-13T18:21:05+00:00 August 27th, 2015|Blog|

Keeping Drivers Safe – How to Locate “Missing” Drivers for Vehicle Recalls With Big Data

Keeping Drivers Safe - How to Locate "Missing" Drivers for Vehicle Recalls With Big Data With any technology, there is a risk of mechanical failure. Unfortunately, in the case of automotive technology, failures can mean billions of dollars lost for auto manufacturers, and in the worst cases injury and even death for consumers. Since the [...]

By | 2017-04-13T18:21:05+00:00 August 20th, 2015|Blog|