How to Target & Retain Millennials in the Automotive Sector with Data-as-a-Service (DaaS) The automotive industry is a growth industry. As technology marches on, so do the aspirations of car manufacturers to be the first to tap into the “next big thing.” Despite an overall healthy industry outlook, there are still challenges facing industry players. [...]
Clone Your Customers: Using Automotive Data to Find and Replicate Your Best Prospects Your best prospects are undoubtedly important to you - after all, they’re the people who “get you” and who you’ve built your brand up to resonate with. With the right automotive data, you can find and replicate those prospects, so that you [...]
How Auto Dealerships Can Use Social Media When people are looking for advice and recommendations, their circle of friends is usually one of the first resources they reach for. And, with 1.3 billion people using Facebook every day, everyone's circle of friends is a lot larger than it used to be. Because your prospects will [...]
Is Your Auto Dealership Marketing Data Compliant? The use of big data has become crucial to the auto industry today. Consumers rely on data and technology to browse car dealership’s inventory online, book a test drive and research vehicles thoroughly before making a buying decision. Auto dealerships pull insights from their website and rely on [...]
Data-Driven Marketing & Your Dealership: Here’s How When consumers think of auto dealership marketing, they might imagine tacky TV commercials and pushy salesmen, but it is not the 1970's anymore. Auto dealerships, like most industries, are focusing more on data and customer experiences to drive their marketing. Many auto dealerships want to create a lifelong [...]
Multi-Channel Retail in the Auto Industry The way that people make major purchases has changed dramatically. In the past, it was more reasonable for an auto dealer to close the deal through face-to-face contact on the lot. But, now consumers have far more ways to shop and research products than ever before. Auto dealers must [...]
How Can We Fix the Flawed Auto Recall System? According to a recent Reuters report, 2014 was the worst year for auto recalls in U.S. history. In fact, a record 63.9 million vehicles were recalled last year, twice as many as the previous record of 30.8 million from 2004. The high vehicle recall rate is [...]
3 Auto Trends in 2015 Every Automotive Marketer Should Know Auto dealers and marketers need to stay on top of auto buying trends to be ready for what the consumer wants. Sometimes, it can feel a bit like you’re being asked to predict the future – because you are! To make the most of your [...]
Help Your Automotive Service Department Help You During the Great Recession, new car sales came to a halt. Every company in the auto industry was hit by the financial crisis. It is clear by the lack of new car sales since 2008 that more and more drivers choose to maintain their older vehicles or buy [...]
Data-Driven Automotive Marketing Comes to Local Dealerships From targeting shoppers with the perfect inventory of vehicles to data-driven holiday marketing campaigns, auto dealerships are using big data on the local level to increase sales and engage customers. Managing big data does require certain resources, which is probably why manufacturers and larger companies are lending a [...]