Drive More Sales at Your Dealership with Data-Driven Email Marketing Personalized emails targeted to the right buyer and at the right time can drive traffic to your inventory page and prospects onto your lot. Email is a highly effective customer acquisition channel and for the last ten years in a row, email is the category [...]
Data-Driven Marketing 2017: 80% of Marketers Agree that Data is More Critical Than Ever Data is an integral component to any successful marketing or advertising strategy. Once a novel concept, data-driven marketing is now essential for establishing meaningful connections and personalized experiences with today’s consumers. In research by the Winterberry Group in partnership with the [...]
Retail Report: What’s Your Mobile Achievement Grade? Most Retailers Are Failing to Deliver Just when we thought we had our mobile strategies figured out, new technologies, more apps, and changing shopping behaviors change the game yet again. Your websites and emails are probably now mobile optimized and you may have a mobile app in place, [...]
Why Your Dealership Should be Targeting Shoppers with Digital Advertising The US Automotive industry is spending big on paid digital media. eMarketer forecasts that spend will hit $9.94 billion this year and will climb to $14.14 billion by 2020, for a compound annual growth rate (CAGR) of 13.7% from 2015 to 2020. This is second [...]
97% Say Customer Reviews Influence Their Purchase Decision In an age where the customer is king, consumers are empowered with more access to information, more channels on which to purchase, and the flexibility to shop and research at a time and location of their choosing. To keep pace with more informed and connected consumers, businesses [...]
The Surge in Online Shopping and the Outlook for the Future of Retail Many consumers still love the in-store shopping experience – trying things on, browsing sales racks, or touching a piece of furniture. But what may surprise you, more and more consumers see shopping at a brick-and mortar establishment as something to be avoided. [...]
Marketing to Gen Z: The Massive Generation That will be Coming to Age Gen Z, the generation born after the millennials, is rapidly becoming a critical audience for marketers and brands to understand. Even if they aren’t your target at the moment, they will be soon. The Gen Z’ers, loosely defined as those under currently [...]
6 Tips to Skyrocket Your Email Marketing Click-Through Rates Keeping your customers and prospects engaged with your emails can be a challenge for any marketer. If you are using email in your marketing mix, you know that click-throughs is extremely important. In fact, in a study by Ascend2, 73% of marketers rated the click-through rate [...]
A Guide to Consumer Shopping Trends 2017 The retail industry and the way consumers shop is continually evolving. Last year, we saw new apps, more mobile usage, innovative technologies, and savvier uses of data to create personalized shopping experiences. These new innovations drive consumers to change their preferences, expectations, and how they shop across channels. [...]
For more information contact: Larisa Bedgood Director of Marketing [email protected] 800-523-7346 V12 Data Announces Key Leadership Promotions Bob Ellison Promoted to SVP of Operations, Jewell Kinnison Promoted to VP of Transformation TAMPA, FL & RED BANK, NJ – February 13, 2017 - Omnichannel data powerhouse V12 Data is pleased to announce the promotion of two team members in [...]
