Tips and Strategy Guide on How to Reactivate Inactive Customers Companies today can’t afford to lose their customer base and repeat business. While focusing on new customer acquisition should always be a goal, it can cost 7 times more to gain a new customer than retaining a current one. Brands that excel at winning repeat [...]
Strategies to Fuel More Sales for Your Auto Dealership in 2017 Consumers use multiple channels when shopping across industries and the auto industry is no exception. Taking this one step further, consumers not only use multiple channels but they expect to receive the same personalized experience across each of these channels – a personalized, omnichannel [...]
Stop Targeting “Soccer Moms” It wasn’t all that long ago when targeting pre-baked or profiled personas was the height of sophistication for most data-driven marketers. On-boarded catalog cooperatives powered what was promised to be the Magic Eight Ball of AdTech ingenuity. This broad based and heavily modeled data was our only window into a consumer’s [...]
Digital Advertising Set to Outpace TV Advertising in 2017 Digital media has been rapidly growing year over year. This year in fact will mark a milestone for digital advertising as it is expected to overtake TV for the first time. According to eMarketer, “In 2017, TV ad spending will total $72.01 billion, or 35.8% of [...]
Omnichannel Retail 2017: Why You Must Engage with Shoppers Across Channels In the digital era where consumers are just as likely to purchase online as in a brick-and-mortar location, delivering a seamless channel experience has become the new competitive imperative. Retailers are ramping up their investments in omnichannel and multichannel strategies to deliver exceptional experiences, [...]
For more information contact: Larisa Bedgood Director of Marketing [email protected] 800-523-7346 V12 Data Promotes Kelly Idol to Executive Vice President, Data Sales TAMPA, FL & RED BANK, NJ – January 30, 2017 - Omnichannel data powerhouse V12 Data is pleased to announce the promotion of Kelly Idol from Vice President, Sales to Executive Vice President, Data [...]
84% of Automotive Executives Agree that Data Will Fuel the Future of the Auto Industry The automotive industry is extremely competitive and constantly changing. Changing consumer behaviors, increased demands for connectivity, trends towards alternate types of mobility, and the convergence of the online and offline world have put the consumer firmly at the center. [...]
MOBILE FRIENDLY EMAIL DESIGN GUIDELINES More email is read on Mobile than on desktop email clients. Stats say 55% of email is now opened on a mobile device. (Litmus “Email Analytics”, March 2016). Savvy marketers know they need to ensure that their email marketing is mobile friendly. So now, we’re not just worrying about overcoming [...]
For more information contact: Larisa Bedgood Director of Marketing [email protected] 800-523-7346 V12 Data & Relevate Auto Appoint Graham Line as Executive Vice President TAMPA, FL & RED BANK, NJ – January 23, 2017 - Omnichannel data powerhouse, V12 Data and its subsidiary company Relevate Auto are pleased to appoint Graham Line as Executive Vice President. [...]
EMAIL MARKETING BEST PRACTICES GUIDE Designing successful email marketing campaigns is dependent upon having a clear understanding of marketing goals, whether they are for prospecting or CRM initiatives. This helps to determine “who” to target and with “what” to offer. The following are some examples of campaign goal objectives: matched back to the deployment file) [...]
