Automotive Marketing Blog

Digital Media Continues to be Top Driver of Advertising Growth

Digital Media Continues to be Top Driver of Advertising Growth Digital media continues to be the top driver of growth in global advertising, capturing 72 cents of every incremental ad dollar in 2016. This number is projected to grow to 77 cents this year, according to a recent forecast by WPP's GroupM, the world's largest [...]

By | 2017-04-13T18:20:44+00:00 January 19th, 2017|Blog|

The 2017 Marketer’s Guide to Using Data to Drive ROI

The 2017 Marketer’s Guide to Using Data to Drive ROI Once an industry driven by gut instinct, marketing today is now a discipline driven by data. In today’s multi-channel world of brand engagement, data is absolutely essential to fuel the best possible customer engagement and insights along the customer purchase journey. According to a report [...]

By | 2017-04-13T18:20:44+00:00 January 18th, 2017|Blog|

How do Consumers Really Feel About Your Marketing Emails?

How do Consumers Really Feel About Your Marketing Emails? Marketers love email – and for good reason.  Report after report continues to indicate that email marketing is one of the best channels for producing ROI.  And email is showing no signs of slowing down. Marketers rank email as the most effective channel for acquisition and [...]

By | 2017-04-13T18:20:44+00:00 January 12th, 2017|Blog|

Life Event Marketing and How to Target Consumers When it Matters Most

Life Event Marketing and How to Target Consumers When it Matters Most Successful marketing is about targeting the right person, at the right time, and with the right message. While marketing techniques and the terms themselves have changed over the years, this has always been the golden rule of marketing.  However, gathering the right data [...]

By | 2017-04-13T18:20:44+00:00 January 11th, 2017|Blog|

Is Your Dealership’s Customer Experience Losing You Customers?

Is Your Dealership’s Customer Experience Losing You Customers? No matter your industry – your company’s reputation matters.  This may be stating the obvious but the concept of the customer experience has become so huge that by 2020, many industry experts believe that companies will be competing solely on customer experience. When it comes to selling [...]

By | 2017-04-13T18:20:45+00:00 January 6th, 2017|Blog|

69% of Companies Rate Personalizing the Customer Experience as Top in Priority

69% of Companies Rate Personalizing the Customer Experience as Top in Priority Putting your customers first matters – a lot. It should be a top strategic priority for every business. When your customers have a good experience, they are more loyal, spend more, and are willing to recommend you.  According to Forrester research, companies that [...]

By | 2017-04-13T18:20:45+00:00 January 4th, 2017|Blog|

25 Amazing Omnichannel Statistics Every Marketer Should Know

25 Amazing Omnichannel Statistics Every Marketer Should Know Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers?  This is compared to a 33% customer retention rates for companies with weak omnichannel strategies. (Invesp) What Exactly Does it Mean to be Omnichannel? Today’s consumers shop across multiple channels [...]

By | 2017-04-13T18:20:45+00:00 December 30th, 2016|Blog|

Check out These Top Blogs of 2016

Check Out These Top Blogs of 2016 Omnichannel data, data-driven marketing, first and third party data, fast data, Big Data… there is no question that data is the driving force behind successful marketing, personalized customer engagement, and targeted acquisition strategies. With 2016 coming to an end, we thought we’d share some of our most popular [...]

By | 2017-04-13T18:20:45+00:00 December 29th, 2016|Blog|

How to Make Your Millennial Marketing Strategy More Engaging

How to Make Your Millennial Marketing Strategy More Engaging Millennials have now surpassed Baby Boomers as the nation’s largest living generation, according to estimates by the U.S. Census Bureau. Millennials, the age group between approximately 18-34 now number 75.4 million, surpassing the 74.9 million Baby Boomers (ages 51-69). With an annual buying power of $200 [...]

By | 2017-04-13T18:20:45+00:00 December 19th, 2016|Blog|

Only One in Five Companies Has a Well-Defined Mobile Strategy in Place

Only One in Five Companies Has a Well-Defined Mobile Strategy in Place Mobile is an integral aspect of every successful business. Connected consumers can’t get enough mobile screen time and this trend is only growing.  According to Deloitte research, almost 80 percent of global consumers have smartphones, nearly 10 percent own wearables, more than 50 [...]

By | 2017-04-13T18:20:45+00:00 December 19th, 2016|Blog|