Automotive Marketing Blog

3 Steps to Turn New Movers into New Customers

3 Steps to Turn New Movers into New Customers If you aren’t marketing to new movers – you’re missing out! Approximately 40 million people move in the U.S. each year, and the 2015 New Mover Report by Epsilon found that the average household spends about $9,000 on goods, services, financial, and insurance products.  Not calculated [...]

By | 2017-04-13T18:20:45+00:00 December 15th, 2016|Blog|

How to Attract More Millennials into Your Dealership

How to Attract More Millennials into Your Dealership Despite the slowed growth in auto retail sales this past year, there is one segment that is continuing to buy – the Millennials. According to research by Dealertrack, the Millennial generation is the fastest-growing auto retail segment, with 35% of all loans originating from this generation. There [...]

By | 2017-04-13T18:20:45+00:00 December 9th, 2016|Blog|

Direct Mail Marketing – Still a Powerhouse in the Age of Digital

Direct Mail Marketing – Still a Powerhouse in the Age of Digital Year after year, email marketing reigns as the top marketing channel according to yearly industry studies. And for good reason – email marketing is the best marketing channel in terms of ease of use, real-time engagement and a hefty ROI. According to the [...]

By | 2017-04-13T18:20:45+00:00 December 8th, 2016|Blog|

The State of Data-Driven Marketing: A Look at Data Strategies and Best Practice to Fuel ROI

The State of Data-Driven Marketing: A Look at Data Strategies and Best Practice to Fuel ROI Data is the cornerstone of any successful marketing strategy. Data tells us who are customers and prospects are, how to personalize the customer experience, which channels they prefer, and informs every touchpoint along the customer journey. Despite the importance [...]

By | 2017-04-13T18:20:45+00:00 December 1st, 2016|Blog|

75 Percent of Consumers Have Purchased Due to Social Media – 5 Ways to Boost Your Social Marketing

75% of Consumers Have Purchased Due to Social Media – 5 Ways to Boost Your Social Marketing Social budgets are growing and brands are using social in more innovative ways to connect and convert brand followers. With the emergence of new platforms and evolving technology, the social landscape is ripe with opportunities for marketers. In [...]

By | 2017-04-13T18:20:46+00:00 November 30th, 2016|Blog|

59% of Auto Shoppers Choose a Dealership Based on Reputation

59% of Auto Shoppers Choose a Dealership Based on Reputation Based on recent research by SalesFuel, dealership reputation is everything. According to the study, 59% of survey respondents said dealership reputation was the most important factor when choosing which dealership to visit. With reputation ranking so high in the dealer selection process, focusing on the [...]

By | 2017-04-13T18:20:46+00:00 November 22nd, 2016|Blog|

DataMentors Acquires V12 Group to Form Omnichannel Data Powerhouse

  For more information contact: Larisa Bedgood Director of Marketing [email protected] 800-523-7346 DataMentors Acquires V12 Group to Form Omnichannel Data Powerhouse Company Will Rebrand Under the Name V12 Data TAMPA, FL and RED BANK, NJ – November 23, 2016 - DataMentors, LLC (www.datamentors.com), a leading Data-as-a-Service company, today announced the acquisition of premium marketing data [...]

By | 2017-04-13T18:20:49+00:00 November 21st, 2016|News|

Social Marketing: How to Tap into the Potential of Social Media to Reach Today’s Consumers

Social Marketing: How to Tap into the Potential of Social Media to Reach Today’s Consumers More than 2.2 billion people use social media, making this a channel wealthy with opportunities for marketers who can learn to harness and tap into this marketing channel.  According to an April 2016 eMarketer report, social network ad revenue is [...]

By | 2017-04-13T18:20:49+00:00 November 18th, 2016|Blog|

The Data-Driven Advantage: 7 Ways to Leverage Your Marketing Data in 2017

The Data-Driven Advantage: 7 Ways to Leverage Your Marketing Data in 2017 For some time now, marketers have been in the midst of a data revolution that impacts all aspects of how businesses relate and can get to know today’s consumers. With access to rich sources of data, marketers have visibility into a consumer’s behavior, [...]

By | 2017-04-13T18:20:49+00:00 November 16th, 2016|Blog|

Why Automotive Marketing Must Evolve to Win with Today’s Mobile-First Auto Shoppers

Why Automotive Marketing Must Evolve to Win with Today’s Mobile-First Auto Shoppers Today’s car shoppers spend more time researching their next vehicle on their smartphones than at the dealership lot. Automotive marketers must follow suit and evolve their strategies to win with this growing segment of consumers.  As the auto industry seeks ways to engage [...]

By | 2017-04-13T18:20:50+00:00 November 15th, 2016|Blog|