Are You Marketing to New Movers? How to Tap into the $170 Billion New Mover Market Did you know that the average American household moves every five to seven years? With each move, they are spending on a variety of new products and services. In fact, new movers spend more in the first 3-6 months [...]
15 Top Marketing Charts for 2016 You Don’t want to Miss With 2016 coming to a close, let’s take a look back at some of the most interesting marketing charts that best summarize the year and where we are headed in 2017. Content is becoming more and more visual, so what better way than to [...]
Are Consumers Ditching the Dealership? How to Improve the Car Buyer's Shopping Experience. Have you heard the claims that most consumers would rather go to the dentist than to the dealership? Year after year, we hear similar bad claims. The recent 2016 Beepi Consumer Automotive Index found that an astounding 87 percent of Americans dislike [...]
Consumers Prefer to Receive Brand Offers Through Email Compared to Any Other Channel More than 7 in 10 US consumers would prefer to receive email communications from businesses over direct mail, SMS, and push messages, and the preference for email extends across age groups and genders, per a study by Adestra. Additional study insights include: [...]
5 Ways to Use Phone Marketing for Multi-Channel Campaign Success Telemarketing is often misunderstood as a throwback marketing tool that is no longer relevant. However, whether you are generating new clients for your own business, setting appointments, or raising money for a political candidate or charity, telemarketing can still be a profitable source of lead [...]
Automotive Marketing: An Overview of Current Marketing Trends, Statistics, and Strategies The auto industry has undergone ongoing and dynamic transformation over recent years. Connected technologies, changing trends in consumer shopping behavior, digital and mobile channels, longer vehicle lifespans, and consumer mobility behaviors are all impacting how the automotive industry must respond to the changing [...]
For more information contact: Larisa Bedgood Director of Marketing [email protected] 800-523-7346 DataMentors Launches Auto Lease Expiration Data to Power Conquest Marketing TAMPA, FL – October 25, 2016 - DataMentors, LLC, a leading provider of Data-as-a-Service (DaaS) and Right Time Marketing, announced today the launch of its auto lease expiration data solution available through Relevate Auto, a business [...]
Are You Getting Personal? Data-Driven Personalization Delivers 5 to 8 Times the ROI on Marketing Spend Most marketers are using some type of personalization in their marketing strategies. At this point, we understand that personalization improves experiences and increases engagement. Your customer or prospect will appreciate an email much more that starts off with “Hello [...]
The State of Social Media Marketing – Key Trends, Strategies, and Statistics to Power Your Marketing Social media has reshaped our daily lives – how we socialize, shop, stay informed, work, research, and spend our leisure time. The number of worldwide users is expected to reach 2.95 billion by 2020, which is approximately around a [...]
How to Find and Convert More Car Buyers with Digital Marketing Most consumers today head to the internet to research their next car and the dealerships they will visit. And most dealerships have an online presence to connect with these consumers such as a website and a few social media sites. For most car shoppers, [...]
