Why Your Automotive Dealership Needs to Focus on Delivering Exceptional Customer Experiences Remember the times when having the best billboard, the largest inflatable gorilla, or the best selection of inventory was enough to get consumers heading into your dealership? This is no longer the case as new digital channels and changing consumer expectations have transformed [...]
Dealership Marketing: 7 Surefire Ways to Ramp Up Your Email Marketing Success Email can be a strong platform to connect with your current and prospective customers throughout the purchase journey. Regardless of the many channels available to market to your audience, email should be an integral strategy when conquesting new sales and reaching out to [...]
Email Marketing: Still the Giant of Digital Marketing Numerous digital technologies and online marketing channels are available to today’s marketers, however email marketing is still considered the giant of digital marketing. In fact, email is actually increasing in popularity as younger generations flock to their smartphones to communicate with their peers, social networks, and their [...]
Data-Driven Strategies to Optimize You Customer Experiences and Increase Conversions Data-driven marketing, once a novel concept, has become the critical foundation for marketing success. Marketers no longer have the luxury of viewing data as an extra ingredient to integrate into marketing strategies. Data is now the fuel that drives the entire marketing engine. Data tells [...]
You Sold the Car But 72% of Customers Are Using Third-Party Mechanics. Is Your Dealership Leaving Revenue on the Table? Service department revenue continues to increase in importance for dealerships. With lower margins, service revenue is the bread and butter for many dealerships. However, consumers today own their cars longer, and when their vehicle is [...]
Reaching the Mobile Tipping Point: 48% of organizations do not have a mobile strategy in place Mobile has transformed how we shop, socialize, research, work, and connect with today’s world. In this age of mobile connectivity, marketers are fully aware that they must think mobile or get left behind. While this has been an increasing [...]
Millennial Car Shoppers Are Ready to Buy – What Your Dealership Needs to Know When a millennial steps onto your lot, chances are that they are ready to buy. In fact 48% of 17 to 24-year-olds intend to buy a car on their first visit to a dealership according to research by Auto Trader. They [...]
For more information contact: Larisa Bedgood Director of Marketing [email protected] 800-523-7346 DataMentors Appoints Thomas Green as Vice President of Transformation TAMPA, FL – September 20, 2016 - DataMentors, LLC, a leading provider of Data-as-a-Service (DaaS) and Right Time Marketing, is pleased to announce the hiring of Thomas Green as Vice President of Transformation. In this role, [...]
Email Open Rates Double With Triggered Campaigns – Here’s What You Need to Know Email marketing continues to reign as the top channel for producing ROI. In the Email Marketing Industry Census 2016 report by Econsultancy and Adestra, 73% of marketers agree that email produces “good” to “excellent” ROI. However, like all marketing channels, email [...]
State of Marketing Survey: Customer Experience Ranks as Marketers’ Top Measure of Success To stay competitive in today’s economy, the message is clear: marketers need to put the customer front and center. To deliver more compelling and rewarding customer experiences, messaging and offers must revolve around the customer’s needs. Organizations must utilize a data-driven approach [...]
