V12 Data Discusses Targeting Beyond The Device We are clearly in the age of the consumer—they are in charge, they have options and they will ultimately choose to do business with the brands that know them best. With the rapid influx of data traversing in and out of channel systems, consumers fully [...]
How V12 Signals Has Revolutionized Car Sales Undoubtedly, mobile has become an integral part of the car buying journey, but are you ready for an innovative technology that will disrupt and enhance your marketing program? It is now possible to target actual, in-market consumers with 1-to-1 relationship marketing while they are [...]
Email Marketing Report: Optimizing Performance in 2017 Email still reigns supreme as the top channel marketers are utilizing this year. In fact, according to a new study by True Influence, marketers are twenty times more interested in email than mobile. Online video marketing is not far behind. The study, which looked at the online [...]
Tips on How to Reactivate Inactive Customers Email is cited as the most effective digital marketing channel for customer retention in the U.S., while also serving as the foundation of the marketing-to-sales funnel for the majority of B-to-B and B-to-C marketers. However, the inevitable attrition occurs for the majority of brands. Though consumers may [...]
How to Provide Exceptional Customer Experiences Along the Mobile Journey “Mobile will overtake desktop by 2018.” This was a prediction made in 2014 by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers. Implementing mobile strategies is no longer a question that marketers are asking themselves. Now the question is what do mobile-first consumers [...]
50 Statistics on the Latest Marketing Trends and Strategies for 2017 As marketers, we all want to know the numbers. What is working, which strategies are driving conversions, and where can I get the most bang for my buck? Below is a list of 50 incredible marketing statistics that every marketer should know and [...]
How to Drive Customer Loyalty and Repeat Purchases with Experience–Driven Commerce U.S. consumer online sales is expected to pass $500 billion by 2020. However, consumers don’t always head to a site to make a purchase. In fact, according to an Episerver study, “Reimagining Commerce,” most shoppers will visit a website to do something other [...]
25 Amazing Statistics on How Consumers Shop for Cars Check out these 25 insights into how Americans shop for a car today and ways that automotive marketers can use these insights to improve the car shopping experience. 1. Car buyers spend 59% of their time online researching. (Autotrader) 2. When researching online, 46% of [...]
Trends Spurring the Growth of Digital Advertising A decade ago, digital advertising was nothing more than a banner ad placed on a website. Today, the internet is accessible everywhere we go, on our tablets and mobile phones. This has spurred tremendous growth in digital advertising. In fact, U.S. digital ad spending will reach $83 [...]
The State of Data-Driven Marketing and How to Use Data to Fuel New Revenue Streams Marketers are embracing data-driven marketing like never before. Data has the potential to be a marketer’s most valuable resource. With the right data insights, brands can better understand consumers, provide seamless brand experiences, and create personalized campaign strategies to [...]
