Check Out These Top Blogs of 2016
Omnichannel data, data-driven marketing, first and third party data, fast data, Big Data… there is no question that data is the driving force behind successful marketing, personalized customer engagement, and targeted acquisition strategies. With 2016 coming to an end, we thought we’d share some of our most popular data-focused blogs from this past year. We hope you enjoy!
Email Remains One of the Top Revenue Generating Channels – How Do Your Email Strategies Stack Up?
Email, like every marketing channel, has undergone major transformations over the years. Yet for those companies who are keeping up with the email revolution, email marketing brings in a hefty ROI. According to Econsultancy, email marketing was ranked as the best channel in terms of ROI (68%), an increase of 3% from last year. The same study found that, on average, companies are attributing 23% of their total sales to email marketing. According to a report by the Direct Marketing Association, email marketing yields an ROI of 4,300% for US brands.
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Key Strategies to Wow Your Customers with a Winning Customer Experience
The customer experience has been and will continue to be top of mind for marketers across industries. Positive experiences generate more revenue, brand loyalty, and repeat purchases. On the other hand, a poor experience can have extremely negative ramifications, damaging brand reputation and causing customers to quickly flock to the competition.
Econsultancy and Ensighten surveyed more than 600 companies worldwide, finding that “Nearly all (96 percent) surveyed companies deem customer experience optimization important, with more than two in five companies (41 percent) claiming that this is now a high priority for their organization.”
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How to Grow Your Customer Base by Marketing to New Movers
According to the U.S. Census Bureau, roughly 40 million people move each year, meaning the average business needs to replace about 20% of its customer base that move away in any given year. Targeting new movers who are looking to establish a new relationship with local businesses should be an important strategy for industries and businesses of any type.
According to a survey by Epsilon, most new movers are between the ages of 18–34 and typically relocate in response to a significant life event, such as a marriage, divorce, new job, or new addition to the family. As a result, they are often looking for new upgraded products and services and will spend, on average, $9,000 on goods and services during a move. They rely on word of mouth and direct mail to find new businesses – and those that reach them first are more likely to make a lasting impression that keeps new movers to the area coming back.
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A Marketer’s Guide to Using Data
Data is one of the most important assets in the marketing mix. Data-driven marketing delivers results in terms of customer loyalty, customer engagement and market growth. According to a report by Forbes Insights and Turn, Data Driven and Digitally Savvy: The Rise of the New Marketing Organization, “Organizations that are ‘leaders’ in data-driven marketing report far higher levels of customer engagement and market growth than their ‘laggard’ counterparts. In fact, leaders are three times more likely than laggards to say they have achieved competitive advantage in customer engagement/loyalty (74% vs. 24%) and almost three times more likely to have increased revenues (55% vs. 20%).”
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The Ultimate List of Marketing Statistics You Need to Know for 2016
As marketers, we all want to know the numbers. What is working, which strategies are driving conversions, and where can I get the most bang for my buck? This blog contains a list of 50 incredible marketing statistics that every marketer should know and live by in 2016 and beyond.