Our Automotive Follow the Car Data Solution uses a proprietary Vehicle Ownership Verification Process so you know when a vehicle you sold changes owners, who the new owners are, how to contact them, and which offer will be most relevant.

This means:

• No more wasted marketing efforts
  Why spend money sending expensive, vehicle specific direct mail when the person may not even own the car anymore? Follow the Car makes sure you get the most value out of your marketing.
• New Service Prospects
  Working with a service center that knows a vehicle’s history is appealing to most consumers. Targeting new owners of vehicles you’re familiar with is a great opportunity to ramp up your service center profits.
• Optimized Audience Targeting
  RelevateAuto is enhanced with data that goes beyond name and phone number
  to show you a comprehensive view of your customers and prospects including demographics, lifestyle behaviors, and more.

Follow the Customer vs. Follow the Car: Two Methods for Automotive Prospecting [Infographic]

Advancements in the data-as-a-service industry has paved the way for new methods of customer acquisition which has separated into two paths: “Follow the Car” and “Follow the Customer.” To learn more, click on the infographic below.