How Auto Dealerships Can Use Social Media
When people are looking for advice and recommendations, their circle of friends is usually one of the first resources they reach for. And, with 1.3 billion people using Facebook every day, everyone’s circle of friends is a lot larger than it used to be. Because your prospects will be on sites like Facebook, Twitter and other social media sites with questions about their options, you should be there, too. It is a great way of following along and keeping up with the conversations people are having about your business, and providing answers to questions that might be crucial to a client before buying a vehicle. Below, we are providing you with a few suggestions on how you can ensure that you are using social media effectively.
Ad serving
A little over one-quarter of time spent online is spent on social network sites. Spending some of your pay per click advertising budget there allows you to not only reach people where they spend their time but to also reach out to exactly the audience you want. For instance, if you want to reach 30 to 40-year-olds who earns over $50,000 a year and lives within 25 miles of your dealership, you could specifically target them for your social media ads.
Shareable Videos
People view more than three billion videos on Facebook every day. Hundreds of millions of hours of video are watched on YouTube every day and that number increases by 50% every month. Visual content is more likely to get shares than other types. You can get in on this traffic and engagement by creating and sharing videos on your dealership’s social media pages. Curate content from the web and share videos that you feel will resonate with your prospects. Create short videos that showcase car features. Solicit video reviews from happy buyers. All of these can give your prospects visual information that can help them decide which car is right for them.
360 degree videos are another option that gives viewers an unprecedented level of immersion. These videos allow viewers to interact the way they would in a video game, looking at different angles to better examine surroundings. For a potential car buyer, this allows them to take a very close look at models they might like before even visiting the dealership.
The Custom Audience Tool
Facebook makes it easy to interact with current customers, as well. Their custom audience tool allows you to upload contact information from your database and target specific people. Tools like ExactAuto from Relevate Auto allow you to focus on prospects who are in the market for a new car and even manage the communications you send by brand, category and other specifications. In our Auto ID Facebook testing, we were able to match 50% of emails to users on Facebook. That is a lot, and a whole new way to use Relevate Auto’s data intelligence to reach your prospects!
Social networks connect us on a personal level and allow us to stay better connected with the customers who make our business a success. By using the tools available to send prospects the most relevant communication, auto dealerships can increase their return on their online marketing investment and make customers happier.
To start using Relevate’s data intelligence to boost your social media marketing efforts and reach your prospects, reach out to us about our Automotive marketing data solutions.