Dealership Marketing Webinar: Driving Real-Time Connections with Offline and Online Data
Data is being created at an exponential rate. Before 2003, 5 billion gigabytes of data about businesses and consumers was stored and accessible. Today, 23 billion gigabyes of new data is being created every day!
Fortunately marketers can leverage this data in order to engage with multi-channel consumers. By combining their first-party data with third-party data, behavioral data, and in-market purchase signals, marketers can accurately understand their customers and prospects. In addition to having a complete 360 degree customer and prospect view, marketers can gain insight on the purchase decisions consumers are making in real-time.
Consumers leave a trail of data from research and purchases they make online. According to a survey by Google, 44% of consumers research and buy products online while 51% do their research online before going into a store to purchase. If marketers can to track offline and real-time online consumer behaviors across channels, then they are able to deploy targeted messages through the right channels at the right time when prospects are most likely to convert.
In this dealership marketing webinar, sponsored through the Direct Marketing Association (the DMA), DataMentors explains the principles behind using an integrated suite of data products, marketing technologies, and analytics to target the right person, at the right moment, and through the right channel.
