consumer expectation

How to Provide Exceptional Customer Experiences Along the Mobile Journey

By | 2017-06-21T15:55:38+00:00 June 21st, 2017|Blog|

How to Provide Exceptional Customer Experiences Along the Mobile Journey “Mobile will overtake desktop by 2018.”  This was a prediction made in 2014 by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers.  Implementing mobile strategies is no longer a question that marketers are asking themselves.  Now the question is what do mobile-first consumers [...]

How Marketers Are Responding to Connectivity and Transformation in the Automotive Industry

By | 2017-04-13T19:58:01+00:00 April 12th, 2017|Blog|

How Marketers Are Responding to Connectivity and Transformation in the Automotive Industry Connectivity and digitalization are the number one key trend disrupting the automotive business.  According to KPMG’s Global Executive Survey, executives ranked connectivity and digitalization as the #1 key disrupter for the industry until 2025, up from the #10 spot last year. OEMS [...]