V12 Data Discusses Targeting Beyond The Device We are clearly in the age of the consumer—they are in charge, they have options and they will ultimately choose to do business with the brands that know them best. With the rapid influx of data traversing in and out of channel systems, consumers fully [...]
How to Provide Exceptional Customer Experiences Along the Mobile Journey “Mobile will overtake desktop by 2018.” This was a prediction made in 2014 by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers. Implementing mobile strategies is no longer a question that marketers are asking themselves. Now the question is what do mobile-first consumers [...]
Digital Transformation: What it is and Why It Matters Digital technologies play an ever-increasing role in our daily lives. Companies must follow suit to provide consumers with the digitally-connected experiences they expect. Digital transformation takes commitment but it is no longer an option for brands who want to stay competitive. Consumers will simply turn [...]
Check Out These Top 10 Marketing Charts for 2017 Marketers love charts so in case you missed them, here’s a look at some of the most interesting marketing charts showcasing the latest research and statistics of 2017 so far. 1. The Channels Customers Want to Use to Engage With Your Brand Recent survey from [...]
86% of Marketers Will Own the Customer Experience by 2020 – Here’s What You Need to Know 86% of marketers say they will own the end-to-end customer experience by 2020, meaning that they will become responsible for the entire customer journey. This is according to new research by The Economist Intelligence Unit (EIU) conducted on [...]
How to Target Consumers at Moments of Influence Across the Purchase Journey Today, the relationship customers build with a company is far from linear. They research and connect with your business many times, across different devices and touchpoints. Marketers must manage and automate engagement with consumers uniquely at every touch point, based on each individual’s [...]
97% Say Customer Reviews Influence Their Purchase Decision In an age where the customer is king, consumers are empowered with more access to information, more channels on which to purchase, and the flexibility to shop and research at a time and location of their choosing. To keep pace with more informed and connected consumers, businesses [...]
The Surge in Online Shopping and the Outlook for the Future of Retail Many consumers still love the in-store shopping experience – trying things on, browsing sales racks, or touching a piece of furniture. But what may surprise you, more and more consumers see shopping at a brick-and mortar establishment as something to be avoided. [...]
Is Your Dealership’s Customer Experience Losing You Customers? No matter your industry – your company’s reputation matters. This may be stating the obvious but the concept of the customer experience has become so huge that by 2020, many industry experts believe that companies will be competing solely on customer experience. When it comes to selling [...]
69% of Companies Rate Personalizing the Customer Experience as Top in Priority Putting your customers first matters – a lot. It should be a top strategic priority for every business. When your customers have a good experience, they are more loyal, spend more, and are willing to recommend you. According to Forrester research, companies that [...]
