50 Statistics on the Latest Marketing Trends and Strategies for 2017 As marketers, we all want to know the numbers. What is working, which strategies are driving conversions, and where can I get the most bang for my buck? Below is a list of 50 incredible marketing statistics that every marketer should know and [...]
Only One in Five Companies Has a Well-Defined Mobile Strategy in Place Mobile is an integral aspect of every successful business. Connected consumers can’t get enough mobile screen time and this trend is only growing. According to Deloitte research, almost 80 percent of global consumers have smartphones, nearly 10 percent own wearables, more than 50 [...]
15 Top Marketing Charts for 2016 You Don’t want to Miss With 2016 coming to a close, let’s take a look back at some of the most interesting marketing charts that best summarize the year and where we are headed in 2017. Content is becoming more and more visual, so what better way than to [...]
Reaching the Mobile Tipping Point: 48% of organizations do not have a mobile strategy in place Mobile has transformed how we shop, socialize, research, work, and connect with today’s world. In this age of mobile connectivity, marketers are fully aware that they must think mobile or get left behind. While this has been an increasing [...]
What Do Consumers Want in the Mobile Shopping Experience? Mobile users do everything on their phone including chatting, socializing, researching, and of course shopping. Mobile already accounts for 30% of ecommerce and according to company Coupofy.com, mobile commerce is growing 300% faster than traditional ecommerce. As consumers increasingly transition from their desktops to mobile devices, [...]
Why Personalization is a Must for the Mobile Customer Experience You may have heard this statistic about the importance of the customer experience, but it is certainly worth a reminder – “By 2020, the customer experience will overtake price and product as the key brand differentiator.” In fact, 86% of buyers are already willing to [...]
