The 6 Top Blogs of 2016 (So Far)
Now that 2016 is already half way over, we’ve taken a look back at our top blogs to date. We cover a range of topics from data-driven marketing strategies, mobile marketing, the customer experience, and the digital marketing imperative. Each article is full of tips, best practices, and practical guidelines to optimize your marketing strategies and boost ROI. We hope you enjoy!
Blog 1: Is Real Time Marketing always the RIGHT Time?
With instant access to information across digital channels, consumers have more choices than ever. They are constantly interacting with brands, and if marketers can’t keep up, they are missing opportunities. Marketers are increasingly investing in real-time solutions to engage with multi-channel consumers in the moment. According to research by Wayin, 98% of marketers plan to increase their real-time marketing budgets in the next year and 59% report a positive return on their real-time marketing investments.
This blog covers how to integrate the right data across multiple channels to understand a consumer’s behaviors in the moment and ultimately can find smarter ways to meet increasing customer expectations.
Blog 2: The Email Marketer’s Checklist for Success
Email marketing is one of the most affordable and effective ways to consistently engage customers and prospects. For every dollar spent on email marketing, brands generate nearly $41 in sales. And the number of worldwide email users is expected to increase from 2.6 billion at present to 2.9 billion by 2019, according to Radicati.
To help you ramp up your email marketing strategies, we’ve put together a checklist of some of the top items to consider to ensure your email marketing dollars are getting the most bang for the buck!
Blog 3: Let Your Data Guide Your Marketing – 5 Ways to Transform Your Business with Better Data
Marketing data lies at the foundation of every successful marketing strategy. Data tells us who are best customers and prospects are, how to target them with the right offers and through the right channels, which messages will drive the most conversions, how to improve customer retention, and numerous other marketing initiatives. With the right mix of data, you can ensure that you are delivering the most optimal results for your business.
Here’s a look at 5 ways you can transform your business with better marketing data.
Blog 4: How to Grow Your Customer Base by Marketing to New Movers
According to the U.S. Census Bureau, roughly 40 million people move each year, meaning the average business needs to replace about 20% of its customer base that move away in any given year. Targeting new movers who are looking to establish a new relationship with local businesses should be an important strategy for industries and businesses of any type.
This post covers key strategies to target movers with the right message, at the right time, and through the right channel.
Blog 5: The Ultimate List of Marketing Statistics You Need to Know for 2016
As marketers, we all want to know the numbers. What is working, which strategies are driving conversions, and where can I get the most bang for my buck? The blog covers 50 incredible marketing statistics that every marketer should know and live by in 2016.
Blog 6: Why Personalization is a Must for the Mobile Customer Experience
With more consumers today starting their purchase journey on mobile devices, marketers must place renewed emphasis on optimizing the mobile experience as part of a successful multi-channel strategy. According to a Mobile Consumer Study by Adobe, “Today’s mobile users have an insatiable appetite for mobile satisfaction—and companies that miss the mark are consequently folding to the competition. If consumers can’t find what they want, when they want it, they’ll find another brand in as little as two minutes who will deliver.”
Check out these key strategies companies should be implementing to improve the mobile experience.